![]() ![]() Morphe launched in 2008 as a beauty brand intended for collaborative partnerships with influencers and creators in the makeup and beauty space online, according to the company's website. Morphe removed Charles' discount code on April 12 ![]() He even previously sold a hoodie that said "Use code 'JAMES' for 10 percent off," referencing his famous affiliate discount code for the website. Insider was unable to independently corroborate all of the allegations.Ĭharles' partnership with Morphe has been an integral part of his own online brand for years. Several of these individuals say they were minors at the time. ![]() The recent accusations against Charles include more than a dozen so-called "exposé" TikToks made by individuals who claim Charles used Snapchat to send or solicit sexually suggestive or explicit messages and photos. "How about actually listening to fans and maybe you wouldn't be losing money right now," said another comment with over 300 likes. One comment on a recent Morphe Instagram post asking the company to "remove" the palette from their store reached over 400 likes. The hashtag "#BoycottMorphe" appeared in over 200 tweets and in dozens of Instagram comments on Morphe's account since Charles' video was posted on April 1. The purported email circulated in the online beauty-drama community and led to Morphe's social-media posts being overrun with negative comments. The makeup company, which is also known as Morphe Cosmetics and Morphe Brushes, has not responded to Insider's inquiries about its longtime partnership with Charles, who appears in Morphe marketing campaigns, has cut ribbons at multiple Morphe store openings, and who is the face of the best-selling Morphe x James Charles Artistry Palette.īut a podcast host said on Twitter that they received an email from a Morphe representative saying that the brand "does not condone inappropriate online behavior of any form." The purported email, which was screenshotted and shared widely online, continued: "We have been actively looking into the recent allegations against James Charles, and have suspended marketing of the Morphe X James Charles collaboration while we continue to evaluate and monitor the situation." Account icon An icon in the shape of a person's head and shoulders. ![]()
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